East Orchids

THE CASE STUDY OF EAST ORCHIDS AREAS OF CONSIDERATION The eastern Orchids is an orchidaceous plantaceous plant p bent in the campus grounds of the University of the Philippines in Diliman, Quezon City. It was formally opened on whitethorn 31, 1989, by Mr. and Mrs. Max Prieto. eastward Orchids sold both cut f down(p)ers and plants. As a typical with orhidariums, the leaven has a 3,000 sq. m. Canopy enclosure of commons netting that c all overing a huge inventory of orchids. HISTORY The Prietos family was one of the prominent families in Davao, where Mr. Prieto was a former mayor. It was during the term of Mr.Prieto that his married woman Princess became interested in orchids. The decision to breed orchids was very arbitrary and in spades not for the purpose of putting up a p bentage line. The easterly Orchids was started as a hobby of Mrs. Prieto before it was organized as a descent. She got peculiar(a) when her friends were into orchids. She bought a couple and decided to try to produce care of them safe for fun until she became obsessed with them. She treated the orchids like her babies that she felt that she honest had to understand care of them. Mrs. Prietos orchid collection grew.Soon, the orchids filled the entire tend and were providening over into their driveway and some of them had to place forthside the house. Soon, neigbors and nigh f get down shops were offering to buy cut f first ba overtakers from her. At first, she simply gave the f dispirits further as the offer increased she began handleing these. It was when the orchids alarmed to take over every living space in the home of family Prietos that Mrs. Prieto decided to wander the whole plants. Because of enormous money was coming into their way, they started to think most orchids as a agate line.In 1989, when the Prietos family moved to Manila due to Mr. Prietos commitment, they also made up their minds to call for 5,000 sq. m. of land from University of the Philippines a t the prosecute price of P12,000. 00 a year. They invested to clear up the land which was originally the dribble dump and for the net enclosure and putting former(a) facilities to start their business. objective lens The Prietos family is planning for the expansion of their orchid farm in any Davao or Los Banos and Antipolo. The goal of this case is to determine if the East Orchids has the capabilities to exploit much(prenominal)(prenominal) opportunities.S. W. O. T. ANALYSIS The strengths the EAST ORCHIDS The price is a bit lower than otherwise competitors which pull up stakes attract more customers to buy on them. The overhead expenses are much lower The location is very accessible The weaknesses of the EAST ORCHIDS No internal control in the business and the owner has no watchfulness background The owner is lenient in financial aspects of the business No business plan was made before starting the Orchids farm, just started disclose as the hobby. The workers are not wel l-trained The opportunities of the EAST ORCHIDS The East Orchids has the greater unpick into to set off if just to have good(ip) circumspection and rude(a) technologies and skills to cleanse the cultivation of orchids at minimal cost It can compete to others because of low prices The orchids are saleable even the onset of the rainy season doesnt imaginem to threaten a reductions in sales The threats of the EAST ORCHIDS The workers efficiency hike because they are not-well compensated There are no reinvigorated technologies in improving the orchids ripening The approaching termination of the lease thin out to University of the Philippines.COURSE OF ALTERNATIVE TO DETERMINE THE intentS ALTERNATIVESADVANTAGESDISADVANTAGES 1. )Training program and study for the expansion of orchid farmsThe owner should broaden her knowledge in cultivating the orchids though she already had individual(prenominal) experience in raising the orchids. The owner should attend proper didactics in order to cut costs and know some unfermented technologies to cleanse her orchids farm. And also she should study on how to run a business and have basic accounting knowledge. She should know the functions of her business and focus on the financial aspects.If she will attend the instruct and seminars regarding orchids business it will be expensive and time consuming on her part. 2. )Hire an expert or managerIn expounding the East Orchids, it should have a manager, who is knowledgeable or so orchids business and have a management background, to suffice the owner in managing the business because it is already a big business to handle by an owner who has no formal study on orchid emergence and business management. Additional employee which may ask for a high compensation and the owner has no control to run the business all by herself because has to consider the opinion of the manager first. . )Evaluating the trading cognitive processs of the business and understand out a business plan for expansionTo determine business plan will make a business success. The owner should evaluate first the business operation if it is doing well and know what should have to do to meet the goal. In find out the financial aspects of the business the owner will see the capabilities of the ac connection to expand or not. It will hold back the expansion due to process in evaluating and making a business plan and also it will be expensive RECOMMENDATIONS Alternative no. , there should be proper evaluation of the financial statements of the East Orchids to determine the cash position and the results of the operations. And mill analysis should be taken into consideration so that Mrs. Prieto should understand her business she would know what these are and how to improve such weaknesses and how to combat the threats on her business. CONCLUSIONS any(prenominal) additional questions that must be taken into consideration that competency foster in expanding their business are 1. Is East Orchids really a moneymaking enterprise? If it is so, do the margins justify the societys existence?If not, what justifies the confederacys existence? Based on Figure 1 down the stairs shows that the company has very minimal margins and that margins do not justify the companys existence if it will continue to be like that. The East Orchids should so something about their business operation and what strategies to be apply for them to further their revenues. EAST ORCHIDS UP Compound, Diliman, Quezon City Sales(average sales for 3 months 200,000 x 4 quarters)P 800,000. 00 little Cost ( 30% of sales) 240,000. 00 Gross Sales 560,000. 00 little Operating expenses Salaries (10 boys P1,200. 00x 12 months)P 144,000. 0 Ferilizer ( P 5,000 x 12 months) 60,000. 00 urine bill ( P 6,000 x 12 months) 72,000. 00 Electric bill (P15,000 x 12 months) 180,000. 00 456,000. 00 Estimated Net incomeP 104,000. 00 2. How is Mrs. Prieto, who is not a trained orchid or businesswoman, ab le to compete with established orchid growers? Mrs. Prieto has interest, skills and talents in growing business and she is able compete in the sense that she has this marketing strategy of lower prices which attracts the customers to buy orchids to East Orchids. 3. Should the Prietos push through with their plans to expand their business?Would such expansion matched with the Mrs. Prietos current method of managing the business? I think the Prietos should hold back first their plans to expand their business until they see the problem with their business. Mrs Prietos current method of managing the business is not compatible if they will expand because it will require proper accounting trunk and competent manager who knows the orchid farms operation. 4. Is she a true entrepreneur? Mrs. Prieto is not a true entrepreneur although she has interest and skills in growing orchids exactly her attitude does not illustrate being a true entrepreneur.East OrchidsTHE CASE STUDY OF EAST ORCHIDS AREAS OF CONSIDERATION The East Orchids is an orchid farm in the campus grounds of the University of the Philippines in Diliman, Quezon City. It was formally opened on may 31, 1989, by Mr. and Mrs. Max Prieto. East Orchids sold both cut flowers and plants. As a typical with orhidariums, the farm has a 3,000 sq. m. Canopy enclosure of kelvin netting that covering a huge inventory of orchids. HISTORY The Prietos family was one of the prominent families in Davao, where Mr. Prieto was a former mayor. It was during the term of Mr.Prieto that his wife Princess became interested in orchids. The decision to breed orchids was very arbitrary and emphatically not for the purpose of putting up a business. The East Orchids was started as a hobby of Mrs. Prieto before it was organized as a business. She got meddlesome when her friends were into orchids. She bought a couple and decided to try to take care of them just for fun until she became obsessed with them. She treated the orchids like he r babies that she felt that she just had to take care of them. Mrs. Prietos orchid collection grew.Soon, the orchids filled the entire garden and were running over into their driveway and some of them had to place outside the house. Soon, neigbors and close flower shops were offering to buy cut flowers from her. At first, she simply gave the flowers still as the offer increased she began selling these. It was when the orchids alarmed to take over every living space in the home of family Prietos that Mrs. Prieto decided to sell the whole plants. Because of enormous money was coming into their way, they started to think about orchids as a business.In 1989, when the Prietos family moved to Manila due to Mr. Prietos commitment, they also made up their minds to lease 5,000 sq. m. of land from University of the Philippines at the lease price of P12,000. 00 a year. They invested to clear up the land which was originally the food waste dump and for the net enclosure and putting other fac ilities to start their business. OBJECTIVE The Prietos family is planning for the expansion of their orchid farm in either Davao or Los Banos and Antipolo. The goal of this case is to determine if the East Orchids has the capabilities to exploit such opportunities.S. W. O. T. ANALYSIS The strengths the EAST ORCHIDS The price is a bit lower than other competitors which will attract more customers to buy on them. The overhead expenses are much lower The location is very accessible The weaknesses of the EAST ORCHIDS No internal control in the business and the owner has no management background The owner is lenient in financial aspects of the business No business plan was made before starting the Orchids farm, just started out as the hobby. The workers are not well-trained The opportunities of the EAST ORCHIDS The East Orchids has the greater happen to expand if just to have proper management and mod technologies and skills to improve the cultivation of orchids at minimal cost It can compete to others because of low prices The orchids are saleable even the onset of the rainy season doesnt seem to threaten a reductions in sales The threats of the EAST ORCHIDS The workers might hike because they are not-well compensated There are no new technologies in improving the orchids growing The approaching termination of the lease drive to University of the Philippines.COURSE OF ALTERNATIVE TO DETERMINE THE OBJECTIVES ALTERNATIVESADVANTAGESDISADVANTAGES 1. )Training program and study for the expansion of orchid farmsThe owner should broaden her knowledge in cultivating the orchids though she already had personalized experience in raising the orchids. The owner should attend proper reproduction in order to cut costs and know some new technologies to improve her orchids farm. And also she should study on how to run a business and have basic accounting knowledge. She should know the operations of her business and focus on the financial aspects.If she will attend the trai ning and seminars regarding orchids business it will be expensive and time consuming on her part. 2. )Hire an expert or managerIn expanding the East Orchids, it should have a manager, who is knowledgeable about orchids business and have a management background, to help the owner in managing the business because it is already a big business to handle by an owner who has no formal training on orchid growing and business management. Additional employee which may ask for a high hire and the owner has no control to run the business all by herself because has to consider the opinion of the manager first. . )Evaluating the operations of the business and make a business plan for expansionTo determine business plan will make a business success. The owner should evaluate first the business operation if it is doing well and know what should have to do to meet the goal. In find out the financial aspects of the business the owner will see the capabilities of the company to expand or not. It wi ll hold back the expansion due to result in evaluating and making a business plan and also it will be expensive RECOMMENDATIONS Alternative no. , there should be proper evaluation of the financial statements of the East Orchids to determine the cash position and the results of the operations. And jampack analysis should be taken into consideration so that Mrs. Prieto should understand her business she would know what these are and how to improve such weaknesses and how to combat the threats on her business. CONCLUSIONS some(a) additional questions that must be taken into consideration that might help in expanding their business are 1. Is East Orchids really a useful enterprise? If it is so, do the margins justify the companys existence?If not, what justifies the companys existence? Based on Figure 1 at a lower place shows that the company has very minimal margins and that margins do not justify the companys existence if it will continue to be like that. The East Orchids should s o something about their business operation and what strategies to be apply for them to encourage their revenues. EAST ORCHIDS UP Compound, Diliman, Quezon City Sales(average sales for 3 months 200,000 x 4 quarters)P 800,000. 00 less Cost ( 30% of sales) 240,000. 00 Gross Sales 560,000. 00 less Operating expenses Salaries (10 boys P1,200. 00x 12 months)P 144,000. 0 Ferilizer ( P 5,000 x 12 months) 60,000. 00 water supply bill ( P 6,000 x 12 months) 72,000. 00 Electric bill (P15,000 x 12 months) 180,000. 00 456,000. 00 Estimated Net incomeP 104,000. 00 2. How is Mrs. Prieto, who is not a trained orchid or businesswoman, able to compete with established orchid growers? Mrs. Prieto has interest, skills and talents in growing business and she is able compete in the sense that she has this marketing strategy of lower prices which attracts the customers to buy orchids to East Orchids. 3. Should the Prietos push through with their plans to expand their business?Would such expansion compa tible with the Mrs. Prietos current method of managing the business? I think the Prietos should hold back first their plans to expand their business until they see the problem with their business. Mrs Prietos current method of managing the business is not compatible if they will expand because it will require proper accounting form and competent manager who knows the orchid farms operation. 4. Is she a true entrepreneur? Mrs. Prieto is not a true entrepreneur although she has interest and skills in growing orchids moreover her attitude does not illustrate being a true entrepreneur.