KFC Corporation Essay

KFC Corporation, or KFC, founded and also known as Kentucky hot up red jungle fowl is a chain of fast food restaurant ground in Louisville, Kentucky. KFC is a brand and operating instalment, called a concept of Yum Brands since 1997 when that family was spun off from PepsiCo. KFC primarily sells chicken in form of pieces, wraps, salads and sandwiches. While its patriarchal focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Target MarketThe process of evaluating each market segments attractiveness and selecting two or more segments As the outlets of KFC atomic number 18 in posh area and prices are too high (overhead expenses-rent, air-conditioning, employees), so KFC target upper and middle classes. Target market depends upon size and festering rate of population, company resources and structural attractiveness of market segment. Market arrangementFor a product to occupy a clear, distinctive and desirable stray relative to competing products in the minds of target consumer. In KFC feedback is taken from the customer in order to know the customer demands and then improvements are made in the product. KFC focuses on pure and fresh food in order to micturate a distinct and clear positioning in the minds of customers, KFC has a inviolate brand name and they are leading market in fried chicken.