Cloverleaf PLC Case Analysis Essay Example | Topics and Well Written Essays - 2000 words

Cloverleaf PLC Case Analysis - Essay ExampleThe author has rightly presented that the selling and purchasing functioning followed by a community plays imperative role in their success in the long run. Nowadays, companies about the world are trying to implement different types of strategies and techniques by which they can increase the overall gross gross revenue and at the same time can streamline their purchasing process. The company observed that it has great opportunities in the European market as there are much than 1000 organizations that are active in Europe. The company mainly targeted countries such as France, Germany and Benelux countries. Despite, competitive edge over the rivals in terms of proficient expertise and better quality, the company failed to get the order of Commercial SA. The company recently opened sales offices in countries such as France, Germany and the Benelux countries (Belgium, Netherlands and Luxemburg). The principal intention of the company behi nd opening new branches in other parts of Europe was to capitalize on the market opportunities and along with that, driving sales was some other motive. The company has not been performing to the desired standard since the last few months. The sales figures of the company similarly represent the same as the company has only been able to sell three units, which is far on a lower floor the expectations. Hence, to get rid of the financial debacle and strengthen its financial position, the company has decided to make its movement felt in other parts of the world. According to eminent scholars such as Adler (2010) a company with international business holds the opportunity to increase the overall sales and profitability of the firm. The author also emphasized on the fact that the chances of sales go up because of the greater marketplace. Echoing the same, authors such as overcharge & Ferrell (2004) stated that the dependence of a business on the domestic market reduces greatly. Kapil (2011) mentioned that it allows companies to learn new methods and makes them more competent in the global marketplace. Hence, from this discussion and statements of the eminent scholars, it is evident that given the companys superiority in production quality and technology, the decision of the company to expand in other parts of Europe was fully reassert (Fournier, 1998). Sales Strategy of Cloverleaf PLC According to Solomon (2008) a company must formulate and implement the most allow strategy of marketing and selling. This is because, even if a company manufactures superior products, the same will remain terra incognita to the customers if not promoted properly. Thus, it is obvious that a company should put in equal efforts in developing a product as well as promoting it. In the context of Cloverleaf