Discuss The Relationship Between Media And Information Technology Essay

Discuss the kin betwixt Media and teaching applied scienceThe term Media could today be be as a collective term for television, radio, cinema and the press. The media are straightaway often discussed as a single entity, because of their combined importance as providers of entertainment and information, their presumed power to mould public opinion and set standards and the appendage of cross-ownership among the various sectors. The word was however, origin all(prenominal)y derived from (i.e. is the plural of) the word medium, which suggested a medium for the transfer of information. Media are channels through which information is genic or through which communication takes place.In a similar way, Information Technology could be described as a term normally used to cover the range of technologies relevant to the transfer of information, in detail to computers, digital electronics and telecommunications.So, in relation the brief interpretations outlined above, its manageable to say that there is already a certain connection between the two terms in that they are both involved in the transfer of information to some extent. However, this is a very broad description and so, for the purpose of this discussion, specified aspects of Media and Information Technology forget be examined in order to discover any less tenuous relationships and any pros and cons discussed.The then(prenominal) 18 months has seen an explosion of innovation relating the internet to the more traditional media. Technology such as the E-Book, Internet Television, Internet Radio coupled with the item that so many printed magazines, newspapers and journals now also have a figurehead on-line has shown that the trend seems to be for convergence. Media and Information Technology have entered an date where technological changes are removing many of the distinctions between telecommunications, broadcasting and IT. Consumers can fascinate television programmes on their computers, send emai ls from their television sets and access the internet from their fluent phones.E-books for example, have received a lot of press coverage of posthumous and when Stephen King achievementfully published and exchange two of his new stories on the internet, the publishing world began to take notice. Kings Riding the Bullet, which sold more than 400,000 copies in the first day1 showed the potential for books to be released in a digitised f... ...monthly. This is evidence of the trend that media companies are utilising Information Technology to reach a wider audience. Finally then, it must be said that this trend for convergence pitch Media and Information Technology together is one that seems to be here to stay, at least for the immediate future. Soon, it might be possible to access all forms of media from one appliance or all forms of media may in detail become one reached from a number of appliances. Just like the success of the internet, its hard to predict what might happen .References1. Stone, Andrew. Great E-xpectations, The Times, 2nd October 20002. Ibid3. Breitzer, Frith. assessment E-books by their covers. Macworld.com, July 20004. OLeary, Mick. Bartleby.com Reworks free E-book Model, Information Today, October 20005. Keegan, Victor. Online Second Sight, The Guardian, 3rd magisterial 20006. Wakefield, Jane. King of Interactive TV? Its Britain. ZDNet(UK), October 20007. Trefgarne, George. TV and Internet will converge, The Daily Telegraph, 26th August 20008. Grimes, Christopher and Hargreaves, Deborah. AOL and TW face set-top box demands, Financial Times, eleventh September 2000Word Count 2256