Enlightenment for Chinese companies' globalization

Chunlan has developed from a deficit small company to an warm transnationalistic group through 20 years efforts. It has experienced mysterious competition in the merchandise. It has structured an operation mechanism fit with market laws. It has created an approach to development with its testify characteristics, which is as hygienic as congenial with the Chinese characteristics. The experience in Chunlans transnational operation is teach for Chinese companies orbicularization. 1> Design resolve globalization strategy. Ever since the clear up and opening policies, Chinese market has been merging into global market. It is more(prenominal) the case after chinaware joined WTO. The pure domesticated market no long-run exists. There is only unity global market. This requires managers to change the firm operation concept and view as the sense of internationalization to designing and applying global strategy goals. To infix the world market, Chinese co mpanies should firstly have a serious study of global market, preference situation and major competitors. They should also pay stopping point attention to the world politics, economy and engine room development, which is the foot for designing strategies. Secondly, companies should design their strategies based on their own capabilities and market situation. The strategies should be compatible with company operation capacities and resource conditions as well. Thirdly, companies should concentrate on global strategy, and strengthen direction policies, shaping structure and human resource constructions, etc. to implement the strategic goals. With the changing world market and indefinite outermost environment, companies should approach from their practical conditions to track dynamically their strategic goals and secure glint implementation of the goals. 2>. Strengthen management mechanism of international operation. Multinational companies are highly organized lar ge-scale companies. It requires inexorab! le management compatible with international regulations. Chinese companies should set up comprehensive inner control system to meet rudimentary demands of multinational operation: (1) Companies should operate on the basis of international rules... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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