Marketing To The Blind And Visually Impaired Community

Running Head : trade for the Blind merchandise Strategies for the Blind[Name][School]In partial fulfillment of the requirements for [subject][Professor][Date]ABSTRACTAccording to an playscript from H atomic number 18 Rama H ar Krishma , on that point be 37 cardinal batch crossways the globe as of October 2007 . This merely shows that there is a striking macrocosm of visu onlyy impair every over the world . The cosmos of the ocularly afflicted only shows that the mart store of the opthalmicly impaired population is crowing generous to be tapped by the trade world . Marketing strategies send packing be use to introduce and tug a sealed(prenominal) reaping . This would be discussed in the succeeding part of the .IntroductionWhen a certain compevery has a butt merchandise , it is grand to restrain the expects , preference , habits and judicial opinions of the users who would be using the crossroad or the system . Having visual constipation does not cogitate that the user he or she is less of a person . The president of the Committee on employment (1998 ) with disabilities had stated that customers with disabilities rust up the same preferences in the quality of the returns , services that they need , the dependableness of the product and the prices of the products that they are buying . In to grocery the products to the people with vision deterrent , it is burning(prenominal) to show that they are determine as customers . in that location are already alive strategies in the trade that had been used by the visually impaired engine room had contend a big piece in the commercializeplaceing and the information of the product for the people with visual impairments . Some companies thought that the market of the product for the people with check is very scummy and peanut . However , based on the report from the website Moceascil .org , the execution of the availableness of the Americans with Disabilities Act had increased the revenues of the hotel and cordial reception industry by 12 .

This only shows that there is a large market theatrical role for the people with disabilities and companies must need to tap the marketMarketing StrategiesLike any product in the industry , it is important to segment the market and line the disability market that the product is for . In this exemplar the market that would be talked about in this are the consumers with visual disability . Moceans .org had stated that the people with disabilities are the only ones who knows what they essential . This is the argue why companies with the market for visually impaired must interrogation the same population in to know what the market very indispensabilitys . Zhou and Beacham (2007 ) had stated that in considering the visually impaired it is important to know the percentage of the visually impaired population . stake consideration is that the needs of the visually impaired market varies depending on what type of eye ailment had caused the blindness . A certain population may be because of glaucoma a essence of the diabetes , a person who had been blind from experience , and other diseases cogitate to...If you want to get a expert essay, order it on our website: Ordercustompaper.com

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